A selection of copy and creative I wrote or led strategy on.

Winning UGC ad scripts written for a natural ADHD focus drink mix, targeting specific customer avatars ranging from burned out moms to former Adderall users looking for a healthier alternative.

UGC ad scripts written for TikTok and Meta, built around gifting angles. Multiple scripts reached hundreds of thousands of views, with one hitting 3.5 million and another 14.1 million.

UGC ad scripts written for multiple health supplement products, each built around a specific customer avatar and angle.

I led creative direction and storyboarding for a customer testimonial and employee video series ran as Meta ads for a Milgard dealer in San Diego.